A question by XcellenceIT: Does Yahoo! search engine matter any more?

[Cratima]

XcellenceIT team has a question and I decided I should help them by posting the question. Here goes:
Everybody knows that Google is a leader in search engines. But Yahoo! search engine comes right behind him.
Besides my natural question: since all my acquaintances use Google, who are those using Yahoo! search engine after all? :) , I have another question:
Is it worth it putting efforts in improving for Yahoo! search engine? Google has Sitemaps, Yahoo! has Site Explorer, but is it worth the time to have your web site inserted in both?
OK, you have to make your web site as much W3C-friendly as you can. But Yahoo! search engine friendly?

Frankly, I don't think it's worth the time, but I'm looking for a second opinion.

Any feed-back on this will be greatly appreciated. ;)

[Collin1000]

Based on the cnettv.com story I just watched, no. Google searchses make up 56% of all internet searches, then MSN with 12%, then YAHOO! with around 10%, then ask with 2%, and everything else has less then 1%. (google japan, for example)


Therefor, if your going to teach 10% of people, is it worth putting some time in google and some time in yahoo? No. Put it into google.

[Cratima]

Hey Collin1000, thank you for your input. Interesting information. :)

[sdffa11]

It all depends on the industry in my opinion. While Google is definitely leader in terms of market share and search volume, from my previous experiences, Yahoo and MSN do perform well for certain industries and keyterms. Don't discount the top 3 search engines no matter what if you are in the business of ecommerce.

Actually, all my life up to a year ago, I have used Yahoo! for all of my searches but after being in the SEO/SEM industry, Google is more appropriate for priority searching while I use Yahoo! and MSN as secondary backups.

[Niko]

Hello Sdffa11,

Note that Yahoo, as well as lots of others search sites, use Google search technology.